Hi there, boutique friend
Meet your new favorite helper.
Your boutique's back office, done: new arrivals listed straight from the invoice, and photo shoots that put every pretty picture on the right product.
Snap the invoice and HangTag writes listings in your store's voice. Then your model scans what she's wearing, shoots, and her photos land on every item in the right order. No Shopify login for her, no mix-ups, no spreadsheets. Just more time for the fun part.
- No tech skills needed
- Nothing goes live without you
- Cancel anytime
Shoot Sessions
Scan the outfit. Strike a pose. Done.
Every piece she's wearing gets her photos, model shots slot in second, and new items go live online the moment they have pictures.
- ✓
Confirm before shooting
She confirms every item before she shoots, so no more photos on the wrong product.
- !
Nothing forgotten
End-of-shoot check: "These 3 items still need photos."
- ↺
One-tap fixes
Made a mistake? Undo or move it in one tap.
- ⤓
Saved to her phone
Photos save to her phone too, so nothing gets lost.
Made for boutiques, with love
Less busywork, more boutique magic
Invoice to listings
Forward the vendor email or snap the invoice. Titles, prices, sizes, tags and fit notes in your voice, ready to review. Already carry it? We'll tell you to restock instead.
Know what needs photos
Scan any tag to see what's done: mannequin, model or nothing yet. Filter "needs model photos" right in Shopify.
Mannequin photos, optional
Prefer mannequin shots without the mannequin? Add generated mannequin photos anytime, or never. Your call.
Our story
Born inside a real boutique: Rachel's Rustic Room & Boutique
HangTag was built inside a working Missouri boutique. Rachel's Rustic Room & Boutique uses the same engine to turn vendor invoices into listings with consistent titles, accurate denim sizing and clean tags.
Our audit of the store's first 250 products found 1,579 images with no alt text, SKUs in public titles, and internal tags showing to shoppers. HangTag fixes those gaps automatically, and most boutiques have them too.
Pricing
Sweet, simple plans. No surprises.
Founding boutiques get 35% off any plan for 12 months: first 25 stores, in exchange for honest feedback.
Essentials
$29 $19/mo
Founding price · then $29/mo
- 100 listings / mo
- Shoot Sessions, unlimited real photos
- Photo status board
- Unlimited model logins
Boutique
$59 $38/mo
Founding price · then $59/mo
- 300 listings / mo
- Vendor photo lookup
- FashionGo & Ave Shops import
- Restock detection
Studio
$99 $64/mo
Founding price · then $99/mo
- 600 listings / mo
- 150 generated mannequin photos included
- 5 staff, priority support
- Everything in Boutique
Generated mannequin photos are optional on any plan. Month to month, cancel anytime.
Questions
Things you might be wondering
How does it learn my store's voice?
At signup it reads your existing product pages and suggests a style guide: tone, length, title format, tags and pricing rules. Approve it, edit it, or write your own.
Will it make up fabric or measurements?
No. Facts come only from your invoice or a matching brand page. If nothing is confirmed, the line is left out.
Does it publish automatically?
No. Products arrive as drafts (or point-of-sale only) until you approve them.
How is this different from Shopify's built-in description writer?
Shopify drafts one description at a time. HangTag builds the whole product from your invoice, in bulk: variants, pricing, tags, SEO and photos.
Is this AI?
Partly, behind the scenes. Software reads your invoices and drafts listings in your voice, but nothing goes live until you approve it, and your real photos stay real. Generated mannequin photos are a separate add-on you can skip entirely.
Which wholesale sites work?
Invoice photos and vendor emails from any vendor, plus FashionGo and Ave Shops order imports on Boutique and Studio.
Do I need to be good with tech?
Not at all. If you can take a photo of an invoice, you can use HangTag.
Can I cancel?
Yes, plans are month to month.
Save your founding spot
35% off for a year, a personal setup call, and a say in what we build next. We can't wait to meet you.